Here's a full presentation where the task was to develop Club Paparazzi, a name the company was determined to use for this. We thought it didn't mesh well with the "Voces de la Calle" campaign we recently created for them. They didn't want to change the name, they even received instructions from their higher ups to not let the agency change the name. We presented it anyway.
After the presentation...
needless to say everyone unanimously approved the concept and now, Ojo de la Calle has become another property for Primera Hora as you can see in their website and recent newspapers.
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