Wednesday, June 6, 2012
¡Hola Jorge!
Hi, here's some of the other material you asked for. First, you'll see some presentation excerpts and how I approached the pitches. You'll also see a Post event presentation and other campaigns and ads not on my portfolio blog. Enjoy!
Taco Maker Bolsi Joe: La Misión de los $4 Pesos
Here is an excerpt from a Taco Maker presentation where we pitched the Bolsi Joe Video Game for their special $4 menu.
Primera Hora Ojo de la Calle
Here's a full presentation where the task was to develop Club Paparazzi, a name the company was determined to use for this. We thought it didn't mesh well with the "Voces de la Calle" campaign we recently created for them. They didn't want to change the name, they even received instructions from their higher ups to not let the agency change the name. We presented it anyway.
After the presentation...
needless to say everyone unanimously approved the concept and now, Ojo de la Calle has become another property for Primera Hora as you can see in their website and recent newspapers.
Recuadros Taco Maker
We turned Taco Maker's Sunday ad space into a fun, anticipated series. We treat this a little like content marketing as 80% of the ads published are part of a fun, anticipated series while 20% of the ads published are hard sell offers.
Colgate Chequéate
Colgate's MOST successful Oral Health Month Check-Up Initiative. Colgate always struggled with getting people to participate in their check-ups on Oral Health Month initiatives.
How do we get more people to check up?
Let's set up an actual, tangible, numerical goal.
Did it work?
Let's say we should've made the 18,000 Check-up Challenge because around 18,300 people got their free Colgate sponsored check-ups.
Tuesday, June 5, 2012
On Point Accounting
This brand was created in Acento from scratch. Scherrer Hernández wanted to create a separate bookkeeping service brand targeted for smaller clients.
Thank Q
If you've been hanging out lately, you might've seen this popular Don Q tip jar. We created it in Acento. Thank you for your time!
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