Colgate's MOST successful Oral Health Month Check-Up Initiative. Colgate always struggled with getting people to participate in their check-ups on Oral Health Month initiatives.
How do we get more people to check up?
Let's set up an actual, tangible, numerical goal.
Did it work?
Let's say we should've made the 18,000 Check-up Challenge because around 18,300 people got their free Colgate sponsored check-ups.
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